Lakeland Land Rover is celebrating winning one of the most prestigious awards at the national 2018 Auto Trader Retailer Awards. Operating across Cumbria and North Yorkshire, Lakeland Land Rover beat circa 13,500 other UK retailers to win the prestigious Customer Experience Award, which was based on the findings of Auto Trader’s first ever independent mystery shopping process.
1,000 of Auto Trader’s best performing retailers were gradually whittled down to just two Customer Experience Award winners via three mystery shopping phases: email (1,000 customers), telephone (500 customers) and face-to-face (150 customers).
Now in its 11th year, the Auto Trader Retailer Awards celebrate the very best in automotive retailing; those brands that are pushing the standard of all aspects of the industry, including digital excellence, and a commitment to exceptional customer service. During the awards ceremony, which took place at One Marylebone in London, a total of 12 trophies were awarded across six categories, each representing the central pillars of modern automotive retailing.
Pictured collecting the award, James Willison and Alan Cotton.